Media relations

Are your media efforts all they could be? Consider revamping your media plan if you:

• Churn out blanket news releases as your main mode of outreach
  
  

• Get low media coverage, compared to what it should be
   

• Can't get programs presented positively
   

• Aren't regularly tapped for your perspectives on conservation issues

Media outreach helps you be a reliable conduit for conservation information. Positive media relationships establish your agency or organization as a go-to place for facts and perspectives. It helps you positively position your programs and goals.

DJ Case makes sure that media representatives tell your side of the story. Our relationships with media are personal, comprehensive – and successful. We are media's "one-stop shopping resource."

We do our homework
We take pains to know reporters and understand their interests. Because we do our homework, we successfully place stories. We develop media plans to guide our efforts.

We do their homework
Many reporters don't have time for in-depth research. Some grapple with complicated conservation topics. We compile facts and figures and make them easier to understand. We paint pictures that reporters and their readers can see.

We see the forest and the trees
When you're too close, it's hard to see a good story. Sometimes, it takes just the right angle to turn a reporter's head. We see stories that other people don't consider.