Communications planning

Planning involves strategic mapping with an eye toward making communications efforts come alive. Our plans don't gather dust on shelves. Good planning includes methods for getting things done.

It requires consideration of key questions:

• Audiences – constituents, media and stakeholders
  
  

• Messages – what you need to say
  
  

• Tools – ways to get messages across
  
  

• Outcomes – how to influence knowledge, skills or behaviors
  
  

• Timetables – action items with deadlines
  
  

• Resources and realities – internal and external factors that affect your efforts
  
  

• Evaluation – hitting marks and improving your project

D.J. Case will help you build successful communications plans that you can immediately put into action. Since we are a full-service firm, we have the contacts, tools and knowledge to help you every step of the way.