DJ Case helped the Playa Lakes Joint Venture (PLJV) explore landowner awareness and appreciation of playas (wetlands), wildlife and conservation - and determine their motives for land management practices and habitat-impact decisions. A mail survey of landowners randomly selected across a six-state region revealed that most playa-owning landowners were willing to conserve the wetlands, but only a small fraction of landowners were actually enrolling in playa conservation programs available to them. PLJV used results to focus communication campaigns on benefits of landowner incentive programs.

Playas (wetlands) attract wildlife, and landowners value playas for this reason