Market research and evaluation

Your constituents' beliefs and behaviors can impact your conservation efforts in innumerable – but not immeasurable – ways. Whether the goal is to increase license sales, plan communications outreach or develop policies, you must understand your constituents to be effective.

Market research is the foundation to understand your target audiences. Evaluation is the cornerstone to build a project with the results in mind.

Market research focuses on understanding your audience through qualitative and quantitative mechanisms that include:

• Focus groups
  
  

• Public opinion surveys
   

• Internal and external needs assessments
   

• In-depth interviews
   

• Message development and testing

Evaluation focuses on project outcomes by analyzing facts:

• Project timelines and budgets
  
  

• Compliance with project specifications
   

• Project goal achievement
   

• Negative peripheral impacts
   

• Next steps to improve your efforts

Market research and evaluation are key to any successful conservation effort. DJ Case provides rigorous research and evaluation that prove useful when making program, policy and funding decisions.

We design the project, implement studies and analyze data. We also go one step further by delivering results and strategies that you can employ immediately.