DJ Case conducted a three-phase communications project to help Texas Parks and Wildlife Department (TPWD) better understand the attitudes and opinions of Texas dove hunters - especially regarding the use of lead and non-lead ammunition. In phase one, we interviewed key stakeholders and opinion leaders in the Texas and U.S. dove hunting community and conducted five focus groups of Texas dove hunters. In phase two, we administered a detailed four-page mail survey, to which 8,060 Texas dove hunters responded. In phase three, we created a communications strategy, with recommendations based on research findings from phases one and two to help TPWD better understand the perceptions and preferences of its dove hunting constituency.

DJ Case conducted interviews, focus groups and a mail survey to help the Texas Parks & Wildlife Department understand attitudes and opinions of Texas dove hunters.